AAG Pageantry began as All American Goddess Pageantry in 2007, a joint project between Scott Gonyaw and Lawren LaMoore. The first division was appropriately named All American Goddess, with LaToya Bacall serving as the first to hold the title. The system expanded in 2009 with the addition of the All American Goddess at Large Division. The third and final division, All American Gent, was added in 2013. 

In January 2020, the All American Goddess Pageantry system was sold to former All American Goddess 2018, Nikki Vixxen. As part of the sale, the legal name was changed to AAG Pageantry.